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The web site had the following on the homepage, "In the center of Chiang Mai, just a minute away from the main shopping street." We noticed that the web site said " Within short walking distance from all the Night Markets, Galleries, Shops, Restaurants and Bars." It also said " Airplane Ticket , Bus Ticket. The International Horticultural Exposition Royal Flora Ratchaphruek 2011. With its quiet , natural surroundings is just 55 minutes flying time from the bustling city of Bangkok. Our northern traditions are centuries old. The cultural heritage reflected in the people and their customs is unique." The header had GuestHouse Chiangmai as the highest ranking optimized keyword. This keyword is followed by Guest House in Chiang Mai, Guest House, and Chiang Mai which isn't as urgent as GuestHouse Chiangmai. The other words vipahouse.com uses is Vipa House. Hotel is included and could not be seen by search parsers.